Get to know Melis.

An inspirational leader committed to making a positive change to humanity. Focussed on the power of design for the transformation of service, culture, communities and business.

Melis is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Her vast business experience, underpinned by a PhD in Human Factors (human-centred design), sees her focussed on reshaping the super systems of the future. This reshaping is essential to ensure we address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.

Melis is also the founder of Huddle Labs, a research capability innovating the definition of value in a post-capitalist society, Huddle Academy, a school focussed on building creative problem solving capabilities for individuals and organisations and Huddle Foundation, a platform that curates the connection between designers, philanthropists and social enterprises.

Melis is a member of Creative Victoria’s Creative State Advisory Board, a member of the Victorian State Government’s Innovation Expert Panel, and a member of the advisory board for A Vision for Australia—a series of Annual Economic Summits hosted by Global Access Partners.

We are the artist and the art. We get to choose how we paint this life we live and how that then transforms who we are. Melis Senova


Melis has been advocating human-centred design in many different contexts since 1999. She has devoted her career to understanding how to better design experiences that are tailored towards those who will be exposed to them.

Whether this was reducing visual workload for FA-18 and F-111 pilots through designing 3D Audio displays; or through improving the rear visibility of drivers for the model Territory Ford by implementing the first rear camera system in Australia, or by bringing a human lens to emerging technology through experience design and prototyping at Telstra’s Chief Technology Office, she is, and has been, devoted to improving conditions for people.

Melis is the author of This Human a book about what it takes to be the person designing for other people. A book for people who are determined to have meaningful and long lasting impact with their work.

In starting Huddle she has created the beginnings of a legacy and ecosystem of companies and organisations all geared towards better design for people.

Melis is a published author in peer reviewed journals in the field of neuroscience, looking at the use of brain imaging to understand brain dynamics, and audio engineering understanding the equivalence of virtual 3D audio to human hearing.