Exploring the shadow

Photo by Darkness on Unsplash

As designers, we can significantly impact the world. Our designs have the power to shape humanity and positively affect lives. This is, ultimately, the mindset and what we aim for as human-centred designers.

But we also need to be acutely aware of the implications of our design. Similar to Newton’s third law of motion—“in every interaction, there is a pair of forces acting on the two interacting objects”—there is another force underpinning our design. There is a shadow side.

What we design can significantly impact the world. But at what cost?

Melis has been invited back to SXSW to lead discussion around the shadow side of human-centred design. Exploring the repressed part of the design landscape, revealing why even the most well-intentioned design and strategies darken. To create meaningful, positive impact and manifest enduring change we need to think more wholistic about the direct and indirect effect of our work. We need to create for the whole human experience, understanding the consequences of our design, and how we show up to be able to be present in this space.


Melis is speaking on The Shadow Side of Human Centred Design at SXSW on 9 March 2018.
SXSW Design Track—Design mediates our interactions, shapes our experiences, and plays a critical role in problem solving. The Design track examines the field’s evolving responsibilities and disruptive opportunities in our increasingly frenetic world. Designers, artists, and creatives of all disciplines will gain inspiration and understanding of design’s potential.


Photo by Darkness on Unsplash.